I have been skiing all day long and was ready for a quick bite. I opened up my ‘snack sack‘ to see what I had stashed away. I discovered a ‘cookie-dough’ flavored protein bar that looked mighty tasty and I suddenly got very excited for the decadently described treat …. But then after unwrapping the bar, I found a melty, mushy, mess that was far from as satisfying as the product was originally intended to be.
I am fed up with destroyed dreams and unmet expectations after opening up foods that did not survive the journey in my pack. Wheather it is a crushed granola bar, or a smashed energy bar, finding a ruined wreck is always depressing.
We human beings have done some amazing things: we can make cheese that never goes bad and melts perfectly, we have created a low fat powdered peanut butter that tastes amazing, and we invented advance technology that allows for espresso machines to be available ANYWHERE!…so why can’t we create some indestructible packaging to protect our precious grub?!?